3 Essential Tips for Health & Wellness Professionals to Boost Your Business
You want to help people and change the world. You’ve invested a lot of money into your education for massage, yoga, coaching, acupuncture, midwifery or some other programs to certify you as the talented healing arts pro that you are. But your still living month-to-month, struggling to find new clients and creating vision boards with Oprah’s face on them, hoping that things will change once Mercury goes direct again.
I totally understand and I've been there. I've gone from being a massage therapist, doula and women's health educator stretching myself each month to pay my bills and find new clients - to growing a global healing arts education and coaching business reaching women from over 75 countries around the world and being able to take vacations with my family. I am so grateful to be doing work I love and that supports people to live healthy abundant lives, and to get here I needed to learn how to run a real business.
Let's have an honest talk about business skills. You can be the best healer in the world, but if no one knows about it that’s not going to do anything for you. Don’t worry, you can learn business skills, just as you learned how to give an amazing Lomi Lomi massage or to provide leading-edge fitness training.
3 Ways to Boost Your Business:
#1: Be Able to Explain What You Do in One Sentence:
Your at the local juice bar and you strike up a conversation with someone who’s training for the paddle boarding world championships and is an ideal potential client for your private yoga therapy sessions. You future client asks what you do and you start rambling about being an artist, life coach and bellydancer, but really you are moving more into yoga therapy full-time with an interest in primal movement, and suddenly your potential client is now looking at their watch saying they need to go pick up their kids from after-school care. You need to clearly interest people in one sentence with what you do and express it with confidence. Unfortunately, you only get one chance for a first impression, so you need to practice this before you meet people.
#2: Have Pictures of Yourself On Your Website
I understand that you are dissolving your ego and also concerned about internet privacy. That’s fine, you don’t need to brag about your tight maximus gluteus or post your home address online, but you do need to show your smiling face so that potential clients know you are a real person. The most important thing that clients want to know when looking at your website is who you are, so show them with a clear photo of you looking at the camera in which your whole face is visible and ideally you're beaming a friendly expression their way. Most people won’t even read all the text on your site, but will first glance at the pictures - if they get a good vibe from you, then they will want to know more.
#3: Have a Facebook Business Page:
Maybe you think Facebook is a corporate conspiracy or something. But guess where your clients are looking before they book a session with you - on Facebook. Facebook is the #1 social media site in the world with 1.3 billion active users. You need a Facebook business page and to post inspiring content regularly. No it cannot be your personal profile because your not supposed to post business promotions on your personal timeline, so if you do so, you could get your membership revoked. Also, clients want to see a professional online presence. If you are not representing, your potential customers will call your neighboring healing arts professional who is and has the social proof to show it. Relax, it’s free. You can do this!
Building your successful health and wellness business is not just about saying affirmations and manifesting clients - it’s about marketing, positioning, and selling.
Perhaps your parents recommended you go to business school, and you decided to go to Thailand for yoga teacher training instead, but that doesn’t mean you can just lie there in savasana and hope your clients show up to class because they feel called to. You need to actually go out and tell people about what you do, get people talking about how awesome your work is, and keep at it until you have a waiting list for clients and savings in the bank.
It’s time that we healers and wellness professionals make a bigger difference in the world and build thriving conscious businesses to help improve the lives of people all over the planet. That’s going to take more than activating our light bodies, it’ll take learning how to confidently and efficiently get the word out to the billions of people waiting for inspiration.
If you have information and skills that can help people feel better and change their lives, it’s important that you reach those in need and share your wisdom.
Now is the time for healers to become conscious entrepreneurs and bravely learn successful business skills so we can help bring wellness to the world!