This week I had a multiple 6-figure Facebook post. A story and photo I published went viral and within three days, I've had over 225,000 people view this post and over 3300 shares.
I posted an inspiring story about how elephants need female elephant midwives to give birth calmly and safely, it's actually an except from my book "How to Have an Awesome Birth" and if you haven't seen it, come check out the Facebook post here (and please like my page and share the post!).
The thing that makes me the happiest is that I was able to create a spread of positive information about feminine health and empowerment that created a ripple of inspiration throughout social media land reaching many many more people than just those who follow my Facebook page.
That is the total magic of social media. It's not just how many followers you have, it's what are they sharing. Does it inspire people? Does it entertain or inform people? Does it make them want to click like and share? If so, then you not only reach your followers - you reach their friends and community also and your ideas can spread like wildfire to ignite a movement of healing, transformation, and empowerment.
Here you can see how this one post, by just creating engaging content that touched people, and with NO paid promotions, generated over 17,000 likes, comments and shares and reached over 225,000 people on Facebook - did I mention for free?
Pretty awesome right? So are you making the most of your social media presence? Are you taking advantage of this incredible FREE opportunity to spread your message and ideas, inspire and empower people around the world, and bring more people to visit your website and your awesome work?
Last year, I wrote an article on my blog called: Viva la Boobies! 7 Things to Know About Breasts, about breast health, and shared it on social media and it went totally viral bringing over 1/4 million people to my website in 2 days! In the last year that article brought over 3/4 million new visitors to my site overall! That's the awesome potential of social media.
I view my social media pages as a service, as a way I can inspire and share free content to uplift people and consistently work at creating interesting, fun and creative content. I feel this intent and focus allows me to consistently reach thousands and thousands of new people each week through content shares.
I also try to respond and interact as much as I can on my page, because it's all about relationships and I adore the connections I get to make with such incredible people all over the world through this gift of social media. We live in such epic times! It's really cool to be able to connect with women from Malaysia, Australia, Bali, New Zealand, South Africa, Panama, Europe, and so many countries every day, and you all inspire me to keep sharing more and more.
Here you can see a screenshot of my Facebook insights for my page for this week. I have 4.4K followers, but 26.7K people have engaged with my page, and over 236.6K people have seen my posts. That's awesome! Even on slower weeks, I regularly see my post reach is many times multiplied the number of my page likes, because I create high engagement through my posts.
So what are the 3 things that create a winning social media post?
1. Content is key. This post was successful because the message was something I am passionate about and congruent with my mission - to empower women around the world to create health, prosperity and empowerment through education, coaching and media. I wrote this passage that I shared as part of my book about empowered birthing, which I care deeply about. Thus there was passion and heart involved in this post. I believe it's important to really care about what you share if you want people to feel moved by it.
2. Stories create feeling. This post had a really great story. If I had just said "hey everyone, midwives are awesome" it would not have as much engagement, but because I shared an inspirational story about elephants, it shared a point while also touching people's hearts. Stories are the most powerful currency on the planet, if you have a good story you can make friends anywhere you go! Social media is the new stage for modern storytelling.
3. Visuals are powerful. I shared a really awesome visual image with the story. The story alone would not have created as much buzz as with this great photo of two adults elephants and a baby in the middle. I purposefully used a photo to enhance the story, and added my words to it to increase the potency of the image to go with the story. Images including pictures, photography and video are the fastest growing sector of social media as seen by the recent changes on Facebook and Twitter as well as the rise of Instagram and Pinterest.
The content, the story, and the image work together to synergistically create a powerful impact. That's the basic anatomy of an awesome Facebook post.
Social media is the most powerful way to spread your ideas, inspire people, create a community around your message, and grow a business today. If you have something to share that can make a difference in the world, you have a sacred duty to share your message! We live in incredible times and if you are connected to the internet through a phone, tablet, or computer, you can be publishing and sharing info too, and because you are able is exactly why you should!
Check out this short 2 minute video I made for you here, to inspire you to share your message today:
The time is now to share your message and utilize this incredible free social media technology we have to reach out and be a part of the movement for healing, transformation, and empowerment on the planet today for all people! If you have something to say, now is the best time ever to share your ideas, messages and inspire the millions and millions of people around the world on social media every day!